Consumers don't see a divide between on and offline. Nor do we.
That’s our motto at McCann Media (AKA UM Birmingham). And we demonstrate it in lots of different ways. It applies to looking for new media to test, new targeting opportunities or research initiatives. We have it in mind when we buy all media. From posters to PPC, and SEO to Cinema. And we apply it to every type of media strategy. From Direct Response to Brand Awareness and everything in between.
It’s all about our passion, enthusiasm, expertise, honesty and commitment to accountability and proactivity for you and your business. And it works everywhere. For clients like McCarthy and Stone, with very specific local media requirements. Others such as G-Tech want award-winning Brand and Direct Response TV Planning & Buying. We obliged with Thinkbox’s Best Ongoing Use of TV Award in 2016. Other brands, such as Hitachi and Stanley Tools, have international requirements.
And another thing. You’ll find our passion and commitment doesn’t increase or decrease with budget size. And we will never use lower-range budgets to blood junior team members. Every single client has at least one senior member of our team working closely on your business.
At McCann, every penny of your budget is sacred and spent as if it were our own. And every client success is most definitely celebrated in the same way.