Role and client overview
As a result of sustained growth and a host of new business wins we are looking to recruit a DRTV Manager. As a DRTV Manager, you will need to develop a productive relationship with your client contacts, collaborate effectively within your team and build and maintain solid relationships across the wider agency to deliver successful outcomes for the client and agency alike. This is a key role within the Broadcast Team and you will have a minimum of 3 years planning and buying experience. The successful candidate will work across the UM Birmingham client portfolio. However, given our position as a leading network agency, the candidate will have the option to work out either our McCann Demand office in London, UM Birmingham, or split time across the two.
You will need to keep the client account running smoothly by utilising and managing company resources to pre-empt and manage client requirements, deliver successful campaigns for clients, maintain a profitable service and ‘go the extra mile’ in representing McCann Central.
Most importantly, we ask you to take responsibility for yours and your team’s learning and career development by participating in learning events, undertaking self-learning and positively contributing to your performance management requirements.
Here are your key responsibilities as a DRTV Media Manager in McCann Central:
Understanding the business inside and out
Develop in-depth knowledge of client’s business, market, competitors marcom mix and relevant media platforms; understand how media strategy fits into overall marketing and advertising strategy; exploit agency marketing tools to understand clients’ brand and business; advise clients and identify growth opportunities as a result of your understanding.
Evaluate the effect of a campaign as a whole and the media contribution; analyse sales and consumer data imaginatively and develop knowledge of dynamics of client marketing environment. You must be results focused at all times.
Maintain strong understanding of full briefing process and what is required both from a client perspective (budget, timescales, briefs etc.) and from an internal perspective (consumer insight, production information, competitor awareness etc.).
Balance the demands between client requirements and creative ideas; manage the tension between client demands and creative demands professionally and within your area of control.
Creating demand and driving for results
Prepare and update relevant lists and reports, and ensure background information is researched and prepared for briefs, pitches or presentations.
Ensure clients are kept updated on media market place changes which could impact their buying strategy.
Manage your key responsibilities and work towards exceeding KPIs.
Manage and issue status reports and timing plans as required and share with relevant people; utilise media planning tools and interpret media research.
Spot business opportunities and work with senior managers to leverage these; create opportunities to present work or ideas to key clients.
Commercial and financial know-how
Understand the basics of agency financial management (suppliers and mark-up, revenue and time; hourly rates); understand the remuneration & profitability for each of your accounts; provide accurate quotes as required.
Track systems and data according to your area of business, sharing information regularly with relevant people /teams.
Oversee Executives and Assistants to ensure accurate invoicing procedures are adhered to; demonstrate a solid understanding of business profitability, sharing this knowledge with the junior team members.
Managing relationships and teamwork
Develop strong relationships in your team and across the wider agency with other departments.
Develop effective relationships with client contacts and with external suppliers and third parties; manage these relationships to ensure client satisfaction.
Demonstrate a cooperative spirit and contribute to a positive and supportive working environment.
Take responsibility for achieving your own goals whilst proactively contributing to the achievement of wider team goals and workload.
Personal effectiveness and adding value
Manage the team and self to achieve goals and deliver on McCann and client KPIs; provide ongoing feedback on performance to team members; ensure team undertake relevant learning and have opportunity for career development.
Manage the distribution of status reports and timing plans as required and share with relevant people.
Prioritise workload and time effectively, ensuring you and your team meet deadlines; identify problems early and alert relevant people as they arise.
Manage administrative elements of your role including: internal and external systems; job numbers and associated information; timesheet completion; approval and distribution of contact reports within 48 hours of meeting; proof-read documents or presentations for clients prior to despatch.
Ensure work is always of high quality; respond promptly to client requests and manage expectations with them; produce accurate quotations; manage jobs within scope of work; provide quality briefs every time.
Ask questions, show enthusiasm, give that little bit extra when needed without being asked; know what the agency can offer clients and build astute awareness of other parts of the business.
Work closely with other teams in client services and develop effective relationships with other departments with a sound understanding of what they do and how they do it.
Demonstrate proficiency in using Microsoft Office; use and interpret the data delivered by a variety of industry tools such as DDS, TGI, Ad Dynamics, Barb, Rajar, NRS, Jicreg etc; support the junior team members to develop their skills with these tools. Response analysis will be a core element of your day and you will build a strong working knowledge of our in house attribution systems.
Trends, insights and innovation
Demonstrate application of a variety of insight tools to feed into a defined media strategy.
Evaluate the effectiveness of campaigns against agreed KPIs and identify opportunities for improvement.
Third party relationships
Develop and manage media owner relationships to ensure we are maximising opportunities to deliver value (whether price or quality) for our clients.
Lead on negotiations and report success stories to the wider team.
Own the day-to-day client relationships on your account(s), building trusted relationships with key contacts.
Manage client expectations and resolve issues independently where appropriate.
Work proactively with other areas of the McCann Central business, from offline media, to research and 360.
Demonstrate proactivity with New Business challenges, working with new team members to develop their skills.
Presentation and communication
Demonstrate an ability to present and communicate information professionally and with confidence to senior clients
Demonstrate active listening during internal Agency meetings and external client or third party meetings; follow through with effective questioning.
Our Values and Behaviours
McCann Central is its people. You help make the agency an enjoyable and successful place to work. Like our people, the agency has distinct characteristics, a personality and values that set us apart in our industry. Our values are explained below in terms of what we stand for as an agency and what we look for from your behaviour when you turn up to work each day.
Entrepreneurial spirit– having a proactive mindset in a rapidly changing business, taking calculated risks to think differently, having a can-do approach to everything we do.
Persistence – never give up, have determination and an approach that says ‘I always find a way’.
Integrity – thinking ‘if this was my business and money, what would I do?’, being open and honest, telling the truth even when it’s hard, doing the right thing.
Collaboration – going out of your way to help others, with everyone involved a better outcome will unfold, team spirit.
Curious– asking questions and looking for what others don’t see is the cornerstone of a curious mind and the DNA of our success.
We expect our employees to take time to understand, respect and support our core values, using them as guiding principles for how we do things at McCann Central.