AKA “Brand and Communications thinker extraordinaire”


McCann Central is on the hunt for an Integrated Brand Strategist to work on some truly exciting brands, including those on a global scale.


Our Approach: Strategically-led, integrated all-over-it-ness. Brought to life with game changing creative. Strategy is responsible for setting the direction for truly inspirational creative work across all channels.


From the simplest idea to the most complex strategy, creativity is the only way to prosper in an increasingly competitive world. It differentiates, entertains and persuades. Creativity, in the form of ideas, stories and messages, has the power to capture people’s imaginations and move them to change their views, make choices and take action. And when integrated into people’s lives, meaningfully, creative ideas connect, get shared and inspire action.


That’s why effective creativity is at the heart of our agency. Work that works. Measurable and meaningful activity that makes a genuine difference to our clients’ businesses.


You’ll need to be sharp and comfortable holding your own as you’ll be working with the best talent in the agency as well as with talented, intelligent global clients.



  • Analytical, critical and conceptual thinking
  • Agency or consultancy background
  • Corporate savviness
  • Experienced in the majority of channels (TV, OOH, Radio, Digital, Activation)
  • Brand definition, proposition and messaging development
  • Comms and journey mapping



  • Big brand experience
  • Deep understanding of global branding and advertising
  • Willingness to travel internationally



We’re the Birmingham branch of the world’s largest advertising and communications network – McCann Worldgroup – which boasts over 200 offices in 130 countries worldwide. Yep; the one from MadMen. The one in your University textbooks. That one. And last year McCann netted 96 Cannes Lions, so creativity really is at the forefront of everything we do.


McCann’s Birmingham business employs more than 350. If you want to join an iconic network agency that offers you the chance to work on this tier one client & the opportunity to progress your career with a great development programme, get in touch now.