Children's Air Ambulance

Their life above all

Creating a brand platform to signify a step change in growth for the charity. Our challenge was to increase the charity’s brand awareness and drive donations, specifically through the recruitment of regular donors.

Our client was also keen to create a campaign which moved away from the sector's typical ‘sad-vertising’ ads.

Employing real patients’ stories, ‘Their life above all’ is a commitment that no lives are more precious to Children’s Air Ambulance than those of our patients – nothing will stop us flying desperately ill children to hope, to help, to life.