Challenger Brand Champions

Creating a direct to consumer sales model, and working in harmony across strategy, creative and media planning & buying, we have produced a series of Direct Response TV campaigns which have demonstrated our client's superior product claims versus the category leader.

Roll-out has focused on driving coverage, frequency and cost-effective response volume. We geo-demographically profiled the UK and cross-referenced this with historical warranty data. Real time analytics enable us to empirically track and quantify TV performance at spot level.

Sales increased from £4m to £100m in 5 years.

Web traffic increased from 50,000 hits to 4.5 million hits in 4 years.

ROI tracked at 12:1

UK's best selling cordless vacuum cleaner.

2016 Thinkbox Award for Best Use of Ongoing TV.