News
Podcast: Kevin the carrot and co - the journey to distinctive brand assets and how to build them
Published on 26th March 2024For this special episode, we're joined by the Uncensored CMO, Jon Evans, alongside McCann's Jamie Peate and Kayley Almond for an in-depth conversation exploring the stories and secrets behind some of the nation's most beloved distinctive brand assets.
McCann Central partners with the Turing Trust to help thousands of students learn vital IT skills
McCann Central, which is headquartered in Birmingham, announced today it has partnered with the Turing Trust, a charitable organisation that provides quality IT resources and training to schools in sub-Saharan Africa.
Podcast: Balancing B2B – how to weather the storm whilst building a foundation for growth
The ever-changing tides of B2B have left brands siloed, board rooms nervous, and marketers struggling to balance the short and long term. However, amongst the challenges lay plenty of opportunity for change.
Podcast: Demystifying data - how to connect the dots and unlock impact
Love it or hate it, data can drive commercial, creative and customer value when done well, or it can make life a lot more difficult when done badly. What was once a step in the process to deliver communications is now a product in its own right, but let's be honest - it can feel like a dark art shrouded in mystery.
Podcast: X marks the spot - social media lessons for 2024
2023 was quite the year for social. From Twitter’s rebrand and the launch of Threads, to CGI content and a plethora of new trends. But what are the key lessons from the past 12 months that marketers should be taking into 2024?
McCann PR score big for Howden's
The McCann Birmingham team have supported Howdens in kicking off an ‘unbelievable’ grassroots football programme with the help of Chris Kamara.
Podcast: How brands can really connect with Gen Z
Are brands more disconnected from Gen Z than they think? Why should marketers be paying attention to Gen Z anyway? Can brands get away with saying “bruv”?
Vax and McCann Birmingham clean up the competition
Vax has launched a new System1 chart-topping campaign by McCann Birmingham. The memorable ad currently sits in the top 5% of all small domestic appliance spots and has hit the top 6% of all UK ads in System1’s database.
The Longer Journey: CrossCountry launches new film as part of brand launch
CrossCountry is pulling at heartstrings with a new emotive ad as part of a full brand roll-out. The new brand platform, Take Us On Your Journey, highlights CrossCountry’s role in building connections with people, not just places. CrossCountry worked with McCann Birmingham throughout the development of the new platform and integrated campaign.
Podcast: Is pop culture dead?
Is pop culture dead? How have the shifting sands of the media landscape changed the way we think about reaching audiences at scale?
Are you our next creative intern?
Hello Birmingham creatives,
We believe the future of creativity is community driven, which is why we’re fiercely committed to supporting the local creator culture. And we want to connect with you.
Podcast: Meet the artist - Abbie Reilly on AI, creativity and finding inspiration
As part of an ongoing partnership with Birmingham Design, we recently comissioned local illustrator Abbie Reilly to create a new design for the front of our building.
McCann Birmingham spotlights local creative talent in unique setting
McCann Birmingham has teamed up with Birmingham Design and local artist Abbie Reilly in the first of a new series spotlighting emerging talent from in and around Birmingham.