Award winning week at McCann


Published on April 30, 2018

McCann swept the board at the 2018 D&AD Awards in London this week, with 12 of our Worldgroup agencies winning an impressive 31 Pencils.

‘Fearless Girl’ took home the coveted Black Pencil, which is reserved for work that is truly ground-breaking in its field.

And, our London office picked up two pencils for ‘The Fanchise Model’ for Microsoft’s Xbox Design Lab: 1 Graphite (Direct Integrated Campaign) and 1 Wood Pencil (Direct Product & Service).

The agency also won the 2018 Peoples’ Voice Webby award for Xbox Design Lab in the ‘viral marketing’ category and was announced as the 2018 Honouree for Xbox Design Lab in the ‘integrated campaigns’ category.

Well done to all involved!