Campaign Salutes Admiral Advert as this Month’s Most Effective


Published on October 11, 2018

Industry leading creative magazine Campaign has announced that our MultiCover advert for Admiral is one of the most effective adverts this month.

This is fantastic recognition for Admiral -- and us – for what has been a bold move in introducing the first female Admiral back in 2015. Since then we have worked together on seven creative treatments to support everything from car to home insurance with the most recent ad being the popular MultiCover.

Each month Campaign features the best adverts in its AdWatch segment and this time around our Admiral advert was found to be one of the most memorable by consumers.

Congratulations go to the McCann Central team which includes Jon Elsom, Group Creative Director, Duncan Bancroft, Senior Creative, Leon Deeming, Copywriter, and Jessie Ashdown, Account Director.

Dean Lovett, CEO at McCann Central, says: “We’re always striving for creativity that gets across our client messages and sticks in the mind of the consumer. So, for Campaign to recognise this means a great deal to us. Add this to our Cannes Lions Awards you can say we’ve had a fantastic couple of months. But this is not just for us, this is important for our clients who can see the tangible benefits of our creative work too.”