McCann Birmingham presents: ‘The Magic of the Micro Influencer’


Published on May 11, 2018

Brands will learn how to take advantage of one of the fastest-growing PR and marketing channels at our ‘Magic of the Micro Influencer’ event to be held at The Clayton Hotel in Birmingham today.

‘The Magic of the Micro Influencer’ will be full of insights into why influence is power, how brands can conjure up better relationships with bloggers and how our teams are working their magic every day to create inspiring influencer campaigns with real business benefits.

We will be joined by two well-known micro influencers who will share their insights on how to get the most out of a brand partnership – fitness and lifestyle Instagrammer, Annie Brooks (Tales of Annie Bean), and parent blogger and creator of Tots 100, Sally Whittle, (Who’s the Mummy).

The event, which runs from 8.45am – 10:30am, aims to provide valuable knowledge on the influence of bloggers and Instagrammers; how to work with them; the opportunities for brands and the role of content; and finally, how to measure the success of your influencer campaigns.