MCCANN iO CONTINUES TO SHARE THE TRUTH


Published on April 12, 2019

McCann iO has hosted its second ‘Truth about…’ event of 2019.
The ‘Truth about Experience’ looked at how companies need to react to changing customer expectations in order to remain relevant for the long term.
Jacob Dutton, managing director at McCann iO, shared his insights about customer expectations, how they are set to change in the future and what organisations must do to meet such a challenge.
Guest speaker, Georgina Taylor from EE, spoke about how the mobile network successfully changed its culture in order to improve the customer experience, as well as sharing her thoughts on transformation delivery projects to deliver business performance improvements.
The fully subscribed event took place at McCann’s offices in London.