McCann named Effectiveness Network of Year at IPA Awards


Published on October 11, 2018

This week McCann was named Effectiveness Network of the Year at the 2018 IPA Effectiveness Awards, picking up the coveted award after winning a combined four prizes (one gold, one silver, one bronze and one special prize).

McCann London took home a gold award and the #IPASocialWorks Special Prize for Best Use of Social Media for their L’Oréal True Match campaign that used a diverse range of influencers.

In addition, McCann Manchester won a silver and a bronze for its Aldi case studies, charting the supermarket’s ‘Everyday Amazing’ and Christmas campaigns.

Neil Godber, Convenor of Judges, said: “Between their London and Manchester offices, McCann entered three outstanding and unique campaigns that showcase the adaptability and breadth of ability across the network. Particularly impressive was their work with L’Oréal True Match, which was a brilliant example of how marketing communications can help change the cosmetic industry for the better.”