New Managing Directors Spearhead Growth


Published on January 31, 2018

We are pleased to announce that we’ve boosted our senior management team with the appointment of Dani Briers and promotion of Rob Mustoe, as Managing Directors.

Dani and Rob join the Board and will be responsible for all aspects of our Birmingham advertising agency, including creative and design, planning and client services.

Dani spent 11 years with creative agency TBWA Manchester and five years as Managing Director of media specialist, PHD North. He has also worked in-house as Head of Marketing for Jessops and as a Brand Consultant for drinks business, AG Barr and brings wide ranging experience across many disciplines encompassing creative, media and client side responsibilities.

He says: “I am delighted to have joined the agency as it continues to go from strength-to-strength on the back of an unrivalled integrated offering that has strong appeal for a wide range of clients. These are exciting times at McCann.”

Rob Mustoe has also been promoted to the role of Managing Director to work alongside Dani. With previous experience as a board member, both at webby award-winning digital agency Evolving and DMA Grand Prix winner Indicia, since joining McCann Rob has been instrumental in winning and running a number of prestige clients.

Rob says: “I am delighted to be taking up the role of Managing Director at a time when the agency is performing so well.

“As one of the largest McCann agencies in Europe we’re able to offer an ever-growing list of best-in-class services to our clients. Leading brands are choosing to work with us to develop innovative and effective solutions and our continued growth is testament to that.”

Dean Lovett, CEO, adds: “We are thrilled to welcome Dani on board and to promote Rob to his new position. Their combined wide-ranging experience across many marketing channels makes them the ideal fit for us as we look to further improve what is already a market-leading integrated approach to working with our clients.”