Whatever it takes
Having taken Stanley to number one in all core professional tool categories, our next challenge was to grow their F-Clamp market share. Quite a challenge when Stanley’s product offers the same benefit as the leading competitor i.e. 1000lbs of clamping force.
We therefore needed to differentiate creatively to generate cut-through.
We produced the experiential event, Beat the F-Clamp. Prise the £1000 cash wad from the clamp's jaws and it's yours!
We also generated a wealth of social content around the event to engage our wider audience and activate online sales.